The definition of “artificial intelligence” can vary, but it is generally understood to include engineered or machine-based systems designed to operate with varying levels of autonomy to generate outputs (such as content, recommendations or decisions) for a set of explicit or implicit objectives.
AI is often characterized as being either generative or predictive. Generative AI is designed to generate new content in the form of text (including code), audio, images or video based on instructions received through input prompts. In comparison, predictive AI is designed to make decisions or predictions about future events or behaviors, based on a set of input data and observations.