FemTech Leader Willow Acquires Elvie
2 minute read | April.02.2025
The Transaction
Orrick advised Willow, the FemTech leader that revolutionized the breast pumping experience by inventing the first fully in-bra wearable breast pump, on its acquisition of Elvie, the leading UK FemTech innovator in women’s health and well-being.
The Impact
The transaction unites Willow’s award-winning product portfolio and invention leadership in medical device technology with Elvie's broad portfolio of trusted products, including breast pumps, smart pelvic tools and sleep solutions, to develop a global multi-category platform offering a diverse range of maternal solutions.
Sarah O’Leary, CEO of Willow, said of the acquisition: “Our goal is to elevate the maternal experience with inventive solutions to support and empower mothers. Acquiring Elvie, a deeply respected innovator in the women’s health category, puts us in a leadership position to continue innovating for moms and drive meaningful, global advancements in women’s and maternal health.”
The Team
The Orrick team advising Willow was led by Katie Cotton, Caroline Cherkassky, Amanda Galton and Leah Recht and included Katrina Murphy, Anika Nayyar, Elizabeth Monro-Davies, Lucy Mann, Yuan Tian, Melinda Szekeres, Kelsey Repka, Mae Morter, Zachary Finley, Catalina Bravo, Kristin Hoo, Dougal Forrest, Nicola Whiteley, Emma Zarb, Anna Aryankalayil, Danielle Mangogna, Christine McCarthy, Róisín Culligan, Maria Sergeyeva, Will Melehani, Faraaz Samadi, Jonathan Rosen, SeoJung Park and Craig Johnston.