46 minute read | April.08.2025
As a key tool for privacy compliance, DCRs enable enhanced collaboration between multiple parties while maintaining data access limitations and security controls. However, several privacy myths have arisen around DCRs.
Orrick's Sundeep Kapur authored a white paper on Data Clean Rooms (DCR), in collaboration with the Interactive Advertising Bureau (IAB) and adtech ecosystem participants, that discusses U.S. state privacy law perspectives debunking these myths and clarifying how these laws apply to DCRs.