Orrick Advised Augmented Reality Startup RE'FLEKT on CVC Investment by BASF Venture Capital

July.02.2018

Orrick advised augmented reality startup RE’FLEKT on a €3.75 million corporate venture capital investment by BASF Venture Capital, the venture capital business unit of BASF Group.

BASF will be the lead investor in the Series A financing round initiated by this investment. This marks the second corporate venture capital investment in RE’FLEKT by a leading Germany industrial corporate, after the 2015 investment from Robert Bosch GmbH.

Based in Munich, RE’FLEKT is a technology company that enables any business or industry to create their own in-house augmented and mixed reality applications. With customers such as Audi, BASF, BMW, Bosch, E.ON, Hyperloop, Hyundai, Leybold, Porsche, Seepex and thyssenkrupp, the international team provides technology solutions for a wide variety of leading global companies from their locations in Munich, Düsseldorf, Los Angeles, and San Francisco.

RE’FLEKT was advised by an Orrick team led by Düsseldorf-based Technology Companies Group partner Sven Greulich, who regularly advises founders and investors on financing rounds and tech exits and who has been supporting RE’FLEKT since their business formation in 2012. The team also included M&A and Private Equity associates Johannes Rüberg and Vanessa Sousa Höhl.

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Dr. Sven Greulich, LL.M. (Cantuar), EMBA Partner, Mergers & Acquisitions, Technology Companies Group

Düsseldorf

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Practice:

Technology & Innovation Sector
Mergers & Acquisitions
Technology Companies Group

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Dr. Sven Greulich, LL.M. (Cantuar), EMBA Partner

Düsseldorf

Sven advises technology companies on complex cross-border mergers and acquisitions, and venture capital as well as growth investments, and provides general corporate counseling.

His clients include technology companies of all stages and their investors. Supported by a global and cross-practice team, he also counsels major corporations and scale-ups on international expansion and growth projects and has a special focus on in- and outbound German/US investments and joint ventures.

Sven is passionate about building a bridge for his clients from Germany to the US and other international technology hubs and to help them succeed in the international market. With a dual background in business and law, an entrepreneurial spirit, and experience in over 300 M&A transactions and financing rounds across many industries, Sven has a unique perspective, which inspires him to find the best strategic and commercially viable solution for his clients.

Sven volunteers with entrepreneur groups at the WHU Otto Beisheim School of Management and the RWTH Aachen and regularly lectures at the WHU and the RWTH incubation and innovation centers on venture capital financings, start-up growth and corporate venture capital.

Sven's work has been repeatedly awarded, inter alia

the leading German market publication JUVE lists him as "frequently recommended" for M&A, private equity, as well as corporate advice and - since 2019 - ranks Sven as one of Germany's top 15 attorneys for venture capital, the highest recognition for this category awarded by JUVE (2024/2025);
Chambers ranks him as one of the top 10 venture capital lawyers in Germany (2024);
Legal500 Deutschland includes Sven as "frequently recommended" for M&A (mid-sized deals) as well as private equity (mid-sized deals) and ranks him as a "leading individual" for venture capital (2024); and
in the 2017 edition of its Innovative Lawyers Report Europe, the Financial Times named Sven's work to connect start-ups with Germany's Mittelstand (mid-sized companies) a standout “for making bridges between Silicon Valley and Germany”.