World Trademark Review 1000 Names Orrick as a Top Trademark Practice in the U.S.

1 minute read | March.24.2025

World Trademark Review has named Orrick and eleven members of its national team of trademark attorneys to the 2025 edition of WTR 1000: The World’s Leading Trademark Professionals.

Orrick is ranked as a top firm in Enforcement and Litigation and Prosecution and Strategy nationally and across three states in the United States: California, Massachusetts, and New York.

National: Silver
Massachusetts: Gold
California: Silver – prosecution & strategy; enforcement & litigation
New York: Silver – enforcement & litigation

In addition, several members of our team were also highly recognized individually for their contributions to the practice:

Kristin Cornuelle – (Silver ranked in Oregon)
Sheryl Garko – (Gold for Enforcement & litigation in Massachusetts)
Beth Goldman – (Gold for prosecution & strategy in California)
David Hosp – (Gold for Enforcement & litigation in Massachusetts and recommended nationally)
Annette Hurst – (Bronze for enforcement & litigation in California)
Besty Lee – (Silver for prosecution & strategy in California)
Laura Najemy – (Bronze for enforcement & litigation in Massachusetts)
Robert O’Connell Jr. – (Gold prosecution & strategy in Massachusetts and recommended nationally)
Mark Puzella– (Gold for enforcement & litigation in Massachusetts and recommended nationally)
Diana Rutowski – (Silver for enforcement & litigation in California)
Lisa Simpson – (Bronze for enforcement & litigation in New York)

WTR 1000 is the premiere legal directory dedicated entirely to researching trademark practices and practitioners across the globe. WTR 1000 undertakes exhaustive research by collecting peer and client feedback, evaluating practitioner’s depth of knowledge and assessing market presence to identify the firms and individuals that are preeminent in the area of trademark law.

Related Lawyers

Kristin Cornuelle Of Counsel, Intellectual Property, Complex Litigation & Dispute Resolution

Portland

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D:+1 503 943 4828
E: kcornuelle@orrick.com

Practice:

Technology & Innovation Sector
Intellectual Property
Complex Litigation & Dispute Resolution
Patents
IP Counseling & Due Diligence
Trademark, Copyright & Media

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Kristin Cornuelle Of Counsel

Portland

Kristin focuses on U.S. and international trademark and copyright counseling and prosecution, advising on branding strategies, and resolving trademark-related disputes for clients in a variety of industries, including food and beverage products, retail and clothing, consumer products, cloud computing, software and Internet services, social networking and online gaming. She has extensive experience in advising and representing clients in proceedings before the U.S. Patent and Trademark Office as well as the Trademark Trial and Appeal Board. In addition, Kristin maintains an active pro bono practice in the areas of trademark and copyright law, homelessness, housing, and domestic violence.

Prior to her legal career, Kristin held various executive level positions in both the non-profit sector and local government.

Sheryl Koval Garko Partner, Intellectual Property, Trademark, Copyright & Media

Boston

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D:+1 617 880 1919
E: sgarko@orrick.com

Practice:

Intellectual Property
Trademark, Copyright & Media
Patents
Trade Secrets Litigation
U.S. International Trade Commission
Life Sciences & HealthTech

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Sheryl Koval Garko Partner

Boston

Over the course of her career, she has represented clients ranging from Fortune 50 companies to start-ups in trademark, copyright, false advertising, and trade secret litigations and at trial. She has worked with leading technology companies and some of the most recognizable brands in the world, including New Balance, Williams-Sonoma, Carnival, and Microsoft. She has tried cases to both judges and juries in federal courts across the United States and is experienced practicing before the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board and the International Trade Commission. Through her trial work, she has developed deep expertise in litigating novel and complex damages issues in IP cases and leveraging survey work.

Sheryl most recently earned a complete victory at trial on behalf of client Carnival in a patent and breach of contract matter related to theft of Carnival intellectual property. Following an 8-day trial in the Southern District of Florida, the jury deliberated for three hours and returned a verdict in favor of Carnival on all counts, awarding $21 million in damages.

She honed her skills in high profile, precedent setting cases. Sheryl represented Aereo against the major U.S. television networks in defense of its novel, industry-disrupting system for providing internet access to over-the-air broadcast television. That case ultimately went to the Supreme Court, which addressed copyright law issues of first impression. Sheryl currently represents Microsoft litigating novel issues related to the intersection of generative AI, copyright, and trademark law.

Having prepared countless cases for trial, Sheryl has a clear understanding of the importance of identifying litigation strategy early on to direct the case in a cost- effective and efficient manner. Sheryl also leverages her wealth of experience to counsel clients on strategies to protect intellectual property when avoiding litigation is a strategic business priority.

Having also litigated a number of patent cases throughout her career, she brings to each matter a unique understanding of the intersection of copyright, trademark, trade secret and patent law. A superb communicator, she is able to explain diverse areas of complex technology to a judge or jury.

Sheryl has been consistently named as one of the leading intellectual property litigators in the world by World Trademark Review 1000, a peer and client survey. In its 2017 publication, WTR 1000 described her as “'highly recommended’ for her ‘helpful and creative advice,’ which is ‘always of first-rate quality.’” In the 2018 edition, WTR 1000 stated that Sheryl “offers significant firepower to any contentious mandate.” In the 2021 edition, WTR 1000 said Sheryl ”puts her heart and soul into driving favorable outcomes.” In 2022 Sheryl and her team were lauded for being “tried and tested” in litigation and “emerging victorious in many forums. And in 2023, they were praised for “steering [clients] through complex litigation,” with work that was quick, efficient and “with the highest level of integrity.”

Sheryl is the Global Chair of Orrick's Women's Initiative and is the Co-Chair of Orrick’s Intellectual Property Business Unit.

She was named a 2017 Woman Worth Watching by Profiles in Diversity Journal. Sheryl was also singled out for Metropolitan Corporate Counsel’s Women in Business and the Law 2017 edition. In 2015, Massachusetts Lawyers Weekly named her one of the Top Women of Law and she received a 2015 Leadership Excellence Award from the National Diversity Council.

Beth Goldman Partner, Trademark, Copyright & Media, Intellectual Property

San Francisco

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D:+1 415 773 4580
E: beth.goldman@orrick.com

Practice:

Technology & Innovation Sector
Trademark, Copyright & Media
Intellectual Property

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Beth Goldman Partner

San Francisco

She has been assisting clients in the selection and creation of brands, as well as their protection, for more than 20 years. Her experience includes worldwide prosecution and policing of trademarks, dispute resolution, UDRP proceedings and litigation before the Trademark Trial and Appeal Board. Her clients cover a variety of industries, including alternative energy, biotechnology, clothing, computer services, consumer products, credit card services, food and beverages, medical equipment, pharmaceuticals, software, and telecommunications.

She has spoken on trade dress for the Practising Law Institute on intellectual property, and on domain name and other issues for the International Trademark Association. She has served on various INTA committees.

R. David Hosp Partner, Intellectual Property, Trademark, Copyright & Media

Boston; New York

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D:+1 617 880 1886
E: dhosp@orrick.com

Practice:

Intellectual Property
Trademark, Copyright & Media
Trade Secrets Litigation
U.S. International Trade Commission

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R. David Hosp Partner

Boston; New York

David brings creativity and determination to all of the matters he handles, whether they involve issues that are novel and complex or more traditional. He has tried matters to both juries and judges, and prepares every one of his cases with the assumption that the matter will be tried to verdict. That attention to preparation often leads to positive results before trial in favorable settlements or rulings on motions to dismiss or on summary judgment, which saves clients time and expense.

Throughout his career, David has been involved in some of the most widely followed cases in the area of trademark, copyright, and media law. For example, David:

Represents inventors of AI technology in connection with class action copyright claims brought by copyright owners against Databricks related to training of LLMs.
Advises AI technology companies with respect to litigation risks and potential copyright and Lanham Act claims
Represents Altice in defending cases brought by the music industry alleging secondary liability for subscribers’ alleged infringement of musical works utilizing BitTorrent on Altice’s internet platforms;
Represents the University of Washington in defense of First Amendment claims brought by a professor where UW was recently granted summary judgment on all claims;
Recently represented UW in successful defense of defamation claims brought by Project Veritas over debunking of 2020 election interference reports;
Recently represented blockchain company partnered with Quentin Tarantino in successful defense of first-impression copyright and trademark claims brought by Miramax over the creation and sale of NFTs involving the hand-written script for the motion picture Pulp Fiction;
Represented Samsung in successful defense and settlement of trademark and unfair competition claims brought in the Southern District of New York regarding Samsung’s MILK music streaming service;
Represented Microsoft in successful defense and settlement of copyright claims filed in the Southern District of New York by Getty Images, Inc. related to the operation of Bing search engine;
Represented New Balance at trial in the International Trade Commission in the successful defense of trade dress claims brought by Nike/Converse. That case was cited by IP Law360 as the top trademark ruling of 2016;
Served as Aereo’s lead trial counsel in the successful defense in the Southern District of New York (874 F. Supp.2d 373 (S.D.N.Y. 2012)) and lead appellate counsel in the successful appeal at the Second Circuit (712 F.3d 676 (2d Cir. 2013)). The case was ultimately decided by the Supreme Court on an issue of first impression in 2015;
Represented Cablevision in the Southern District of New York in Cartoon Network LLP v. CSC Holdings, Inc. (478 F. Supp. 2d 607 (S.D.N.Y. 2007)), and was instrumental in developing the arguments that ultimately succeeded at the Second Circuit, which clarified copyright law on issues of both reproduction and public performance (536 F.3d 121 (2d Cir. 2008);
Served as lead trial counsel for Triumph Learning in the successful defense of trademark claims in Coach Services, Inc. v. Triumph Learning LLC (96 U.S.P.Q.2d 1600 (T.T.A.B. 2010)), and successfully defended that verdict before the Federal Circuit (668 F.3d 1356 (Fed. Cir. 2012)) in a decision that established a new standard for “fame” in trademark dilution cases;
Served as lead trial counsel for the New York Times and The Boston Globe in Gatehouse v. The New York Times, a case of first impression that involved both copyright and trademark claims, which settled favorably just prior to trial (2012);
As a senior associate, served as a member of the trial and appellate team in Lorillard v. Reilly, a case that was ultimately decided in the client’s favor at the United States Supreme Court (533 U.S. 525 (2001)), in one of the leading First Amendment commercial speech decisions in recent jurisprudence.

The Hollywood Reporter has previously included David in its annual Power 100 edition, highlighting the most influential media attorneys in the country, and naming his team’s defense of Aereo, Inc. against claims brought by the country’s major television broadcasters at the trial court and before the Second Circuit as the “Case of the Year.” He has been recognized as a leading practitioner in The American Lawyer, The World Trademark Review 1000, and The Legal 500, among other legal publications. He also writes extensively about the law, and has lectured at Harvard Law School’s Berkman Center, Boston College Law School and the New England School of Law.

Annette Hurst Partner, Intellectual Property, Trademark, Copyright & Media

San Francisco

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D:+1 415 773 4585
E: ahurst@orrick.com

Practice:

Technology & Innovation Sector
Intellectual Property
Trademark, Copyright & Media
Artificial Intelligence (AI)

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Annette Hurst Partner

San Francisco

Annette is an experienced trial lawyer who has tried copyright, trade secret, trademark, patent and business tort claims. As a risk analyst and problem solver with deep proficiency in the software industry, Annette is a go-to counselor and speaker regarding the legal issues surrounding access and use of datasets in the development of machine learning algorithms. She was named “Litigator of the Week” by The American Lawyer for her work as co-lead counsel on the Mattel/MGA case. Chambers USA ranks her in Band 1 for Trademark, Copyright & Trade Secrets, with clients reporting that she is “smart, creative and terrific at oral argument” and “a very well-known authority in copyright law, a great advocate and a great trial lawyer.” Chambers reports: “Clients agree that Annette Hurst is ‘a very powerful and experienced trial lawyer for copyright cases, and a good team leader who is reliable before judges,” and “Peers consider Annette Hurst a ‘remarkably intuitive’ lawyer who ‘brings unique perspectives to soft IP cases.” Since 2018, The Legal 500 has recognized Annette as a “Leading Lawyer” in copyright law, and she was named “Female Litigator of the Year West” by Benchmark Litigation in 2013. Annette has been repeatedly named one of the top 75 IP litigators in California by The Daily Journal.

Annette’s community and professional activities include past service on the Northern District of California Patent Local Rules Committee, President of the Lafayette Elementary School PTA, and past membership on the Board of Directors of the Volunteer Legal Services Program and Board of Directors of the Bar Association of San Francisco for which she was chair of the Finance and Investments Committee. She also is a past member of the Board of Directors of the Legal Aid Society of San Francisco and the Board of Governors of the Association of Business Trial Lawyers, Northern California Chapter, as well as a past president of the Barristers Club.

Betsy Lee Partner, Intellectual Property, Trademark, Copyright & Media

San Francisco

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D:+1 415 773 5919
E: bwang@orrick.com

Practice:

Technology & Innovation Sector
Intellectual Property
Trademark, Copyright & Media

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Betsy Lee Partner

San Francisco

Previously, Betsy served as a Law Clerk at the National Center For Youth Law (Oakland). Prior to law school, she also worked as an Investigator with the New York City Department of Education and as a Legal Assistant at Simpson Thacher & Bartlett LLP (New York).

Laura Brooks Najemy Partner, Intellectual Property, Trademark, Copyright & Media

Boston

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D:+1 617 880 1889
E: lnajemy@orrick.com

Practice:

Intellectual Property
Trademark, Copyright & Media
Trade Secrets Litigation
U.S. International Trade Commission

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Laura Brooks Najemy Partner

Boston

Laura’s litigation experience spans the gamut from initial pleadings through trial and everything in between. She represents numerous clients in the technology, automotive, retail, consumer products, and real estate industries. Her clients appreciate her diligence, effective communication, and excellent strategic judgment. At Orrick, Laura leads the Women’s Initiative for the Boston office and co-chairs the firm’s Middle East & North African inclusion network. She also co-chairs the Boston Bar Association’s Intellectual Property section.

Laura served as a Special District Attorney for Middlesex County in 2014. In that capacity, she prosecuted felony and misdemeanor criminal cases, trying jury and bench trials to final verdict and arguing dispositive and evidentiary motions. In 2010–2011, Laura completed a yearlong fellowship at the Political Asylum/Immigration Representation (PAIR) Project in Boston, where she assisted individuals who were affirmatively seeking asylum as well as defended individuals who were in removal proceedings in front of the Immigration Court. Through her pro bono practice, Laura continues to be committed to working to help individuals with various immigration matters.

Robert M. O'Connell Jr. Of Counsel, Trademark, Copyright & Media, Intellectual Property

Boston

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Practice:

Trademark, Copyright & Media
Intellectual Property

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Robert M. O'Connell Jr. Of Counsel

Boston

His experience includes clearance, registration and protection of trademarks, trade dress and designs; opposition and cancellation proceedings in the TTAB; UDRP and other domain name proceedings; registration and protection of copyrights; negotiation and drafting of a variety of coexistence, licensing and other IP-related agreements; and providing IP support on various M&A and financing transactions, most recently including a groundbreaking series of securitization deals involving music and television rights involving household-name artists.

Businesses ranging from small start-ups to multi-billion-dollar corporations turn to Bob for help developing and implementing cost-effective domestic and global branding and trademark protection plans. They hail from the financial services, food & beverage, apparel, retail and pharmaceutical industries, among others.

Bob’s significant transactional experience includes a trademark and merchandise license agreement for a large resort casino in Las Vegas, and naming rights and sponsorship agreements for a major league sports stadium and a prominent performing arts center.

He also has extensive commercial litigation and dispute resolution experience in both intellectual property and other matters in state and federal trial and appellate courts, in inter partes and appellate matters before the Trademark Trial & Appeal Board, and in UDRP arbitration proceedings. Noteworthy reported cases include: Coach Services, Inc. v. Triumph Learning LLC, 96 U.S.P.Q.2d 1600 (TTAB September 17, 2010) affirmed, 668 F.3d 1356 (Fed. Cir. 2012).

In the 2023 edition of World Trademark Review 1000, a listing of the world’s top trademark practitioners based on peer and client surveys, Bob received top-tier rankings for trademark prosecution and strategy with clients praising him for his “pragmatism, calmness, under pressure and fine-grained, detailed work product. Previously, WTR 1000 reported that Bob “wins effusive praise for his “pragmatic approach and unparalleled attention to detail.” “Simply stated, he is among the most cost-effective, business-oriented lawyers in any specialty.” “He is of incredible value – he matches anybody on expertise and exceeds most, if not all, on responsiveness and efficiency.” In prior years, WTR 1000 reviewers have said: “He never fails to address domestic and global branding issues quickly and comprehensively, causing one client to profess: ‘He is the only lawyer that I would use for trademark work in the Boston area.’” Bob has been characterized as a “distinguished” and “highly respected practitioner” with “a great reputation” in multinational mandates, who is “a trusted adviser in helping to build value in…brands” and “commands respect” particularly in the strategy and commercial field.” He has been listed in WTR 1000 each year since its inaugural edition in 2011, as well as WTR’s Global Leaders short-list since 2019.

Noteworthy past and present client engagements include:

A famous sports footwear and apparel brand with trademark enforcement and opposition matters;
The world’s largest retailer with trademark clearance matters across several business lines, as well as complex trademark prosecution and TTAB matters;
A “super-regional” bank with a portfolio of hundreds of federal and state trademarks and an active TTAB and UDRP enforcement program;
A global spirits company with hundreds of brands and an extensive enforcement docket;
A leading global private equity firm;
A national women’s apparel retail chain with stores across the United States and Canada; and
A branded pharmaceutical company with pioneering products for both human and veterinary medicine.

Mark S. Puzella Partner, Trademark, Copyright & Media, Intellectual Property

Boston

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D:+1 617 880 1896
E: mpuzella@orrick.com

Practice:

Trademark, Copyright & Media
Intellectual Property
U.S. International Trade Commission
Trials

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Mark S. Puzella Partner

Boston

As a trial lawyer, Mark excels at handling accelerated, complex cases. For example, as lead counsel for New Balance, Mark won a swift six-month International Trade Commission (ITC) investigation concerning claims of trade dress infringement. And, as lead plaintiff counsel for Explorica in a trademark case, he won a jury verdict just ten weeks after filing the complaint. During that short span, the parties engaged in complete discovery, including taking and defending numerous fact and expert depositions. Clients routinely ask him to take over matters at the close of discovery, prior to trial, or on remand, which presents unique challenges and time constraints.

He is also skilled at explaining complex concepts and technology to judges and juries in a persuasive, intelligible style. For example, in the high-profile Supreme Court case ABC v. Aereo, he led the trial and appellate team’s presentation of the key technology. That presentation was the basis of the trial court’s denial of a preliminary injunction, and the Second Circuit’s affirmance of that decision.

Mark draws upon his litigation experience to help clients anticipate and avoid legal issues related to new technologies and brands. Mark has advised numerous technology and media companies on the creation, use, and delivery of content and helped clients assess whether their products will withstand investor and competitor scrutiny. He also has significant experience advising on branding and re-branding projects, including private brand or store brand clearance and risk assessments.

Mark’s exceptional record has earned him praise as a problem solver from client and peer surveys. Most recently, Chambers USA described him as "extremely skilled and effective." World Trademark Review 1000 has called him “intelligent, thoughtful and client-oriented” and “incredibly impressive.” The Legal 500 has described him as a “smart, creative” trial lawyer who “anticipates everything.” And in 2016, IP Law360 named two of his cases among the top ten trademark decisions of the year.

Diana M. Rutowski Partner, Intellectual Property, Trademark, Copyright & Media

Silicon Valley

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D:+1 650 614 7685
E: drutowski@orrick.com

Practice:

Technology & Innovation Sector
Intellectual Property
Trademark, Copyright & Media
Trade Secrets Litigation
Artificial Intelligence (AI)
Patents
Complex Litigation & Dispute Resolution

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Diana M. Rutowski Partner

Silicon Valley

As a seasoned IP litigator and counselor, Diana’s practice has run the gamut from high stakes trials, to take-down and anti-counterfeiting campaigns, to employee departure and trade secret investigations. She represents clients in District and state courts and before administrative bodies including the ITC and the USPTO. For example, Diana tried and won a complex case in which the other side sought to extend the monopoly of an expired utility patent by claiming trade dress rights in a technical product feature. Drawing upon experience handling both complex patent and trademark matters, her team successfully argued that the intersection of patent and trademark policy prevented the other side from continuing its monopoly, clearing the way for her client to enter the market. With Diana at their side, companies can rest assured that their essential assets are protected, from their core technologies, to assets including their company name, logo, and website.

While at Orrick, Diana was seconded to the City and County of San Francisco, where she had the privilege to serve as an Assistant District Attorney, and first-chair several trials. She was also seconded to Salesforce, where she learned first-hand that the law comprises just one component of a company’s overall business strategy.

Diana is also passionate about her pro bono work. For example, she represented two detainees in Guantanamo in connection with their petitions for a writ of habeas corpus, and she is currently working with the Lawyers’ Committee for Civil Rights of the San Francisco Bay Area. Before joining the firm, Diana worked for the Legal Aid of Cambodia where she assisted with the prosecution of former Khmer Rouge officials and represented individuals who sought to reclaim land rights.

Diana is a member of the International Trademark Association, of ChIPs: Advancing Women in IP and of the Harvard Club of San Francisco.

Lisa T. Simpson Partner, Intellectual Property, Trademark, Copyright & Media

New York

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D:+1 212 506 3767
E: lsimpson@orrick.com

Practice:

Technology & Innovation Sector
Intellectual Property
Trademark, Copyright & Media
Complex Litigation & Dispute Resolution
Mass Torts & Product Liability
Life Sciences & HealthTech

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Lisa T. Simpson Partner

New York

Lisa has been recognized as one of the "Top 250 Women in IP" by Managing Intellectual Property and has received accolades from American Lawyer, Benchmark Litigation, The Legal 500 USA and New York Times Magazine with World Trademark Review 1000 noting that Lisa “marries a rich comprehension of IP law with a gift for connecting with people, making full use of each advantage in the courtroom.” Lisa was recently named to Lawdragon's 500 Leading Litigators in America list.

Trial Experience

Lisa has served as trial counsel across a wide range of matters. She recently served as co-lead trial counsel in a case in Delaware Chancery Court in a dispute over corporate control and ownership. She is currently serving as lead trial counsel in an energy distribution contract and rate dispute in North Dakota. Lisa also served as trial counsel for Oracle in its dispute with Google over the Java APIs in Android phones in the Northern District of California and served as trial counsel in a matter involving the trade dress of a hip implant medical device in the District of Colorado. Lisa has also served as trial counsel in a number of product liability matters involving allegations concerning talc, analgesics and herbicides.

Intellectual Property

Lisa handles a variety of high-profile trademark, trade secret, and copyright matters. Lisa’s copyright experience includes some of the leading copyright cases of the past decade: she represented Oracle in its litigation with Google over the Java APIs, represented DISH Networks, LCC in its copyright litigation with the broadcast networks over various features offered by DISH’s Hopper DVR, including AutoHop and Sling and served as counsel to Supap Kirtsaeng before the U.S. Supreme Court on the issue of the copyright first sale doctrine’s applicability to goods manufactured abroad.

Lisa’s trademark and trade secret litigation has spanned a variety of courts and industries: she successfully defended trademark infringement claims in the Northern District of California on behalf of Sony over its popular “Gran Turismo” racing video game and scored two separate wins in the Southern District of New York and then in the Second Circuit on behalf of client Sanei in trademark litigation brought by fashion designer Jill Stuart. Lisa also successful established secondary meaning and secured a preliminary injunction for the New York City Triathlon in S.D.N.Y. Lisa also represented a major pharmaceutical and healthcare company in trade secrets litigation concerning multi-payor coordination of prescription drug benefits loyalty cards.

Products Liability and Consumer Class Action

Lisa serves as counsel to Johnson & Johnson, Chanel, and Avon in cases asserting claims arising from the use of its talcum powder products, including claims of mesothelioma and ovarian cancer. She also represented Wyeth and Dow Agrosciences in a variety of complex products liability and consumer class action litigations. Lisa served as counsel in hundreds of product liability matters concerning injuries allegedly associated with childhood vaccines, handled litigations involving the labeling and advertising of Advil, and obtained the dismissal, prior to class certification, of a consumer class action in a matter concerning the calcium supplement Caltrate.

Current Pro Bono Representation

Lisa served as trial counsel for Planned Parenthood of Indiana and Kentucky, securing an important trial win invalidating as unconstitutional a statewide law that jeopardized access to safe and legal abortion services in Kentucky.
Lisa also has served in a variety of firm management roles, including on the Firm’s Management Committee, as Hiring Partner for the New York office as well as Partner-in-Charge of Firmwide Campus Recruiting and as a member of the Professional Development Committee.