American Health Law Association's (AHLA) Annual Meeting 2023: Got Pixels? Regulatory and Legal Implications of the Use of AdTech on Health Websites

Speaking Engagement | June.26.2023 - June.28.2023

San Francisco, Marriot Marquis

Got Pixels? Regulatory and Legal Implications of the Use of AdTech on Health Websites
June 26, 2023 | 3:00-4:00pm PT and June 28, 2023 | 9:45- 10:45am PT

Thora Johnson will lead a "Got Pixels? Regulatory and Legal Implications of the Use of AdTech on Health Websites" panel at AHLA's Annual Meeting. This session will explore:

Analytic Trackers 101 and Core Marketing Principles
A look at the data that is transmitted, including by who and how
State and federal regulators’ specific concerns, including post-Dobbs and privacy concerns, and guidance
Class action litigation theories of liability
Regulatory and class action defense
Recommendations

Thora A. Johnson, Orrick Herrington & Sutcliffe, Baltimore, MD
Lynn Sessions, BakerHostetler, Houston, TX
Andrew Shaxted, Managing Director, Data Privacy, FTI Consulting, Boise, ID

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Contacts

Thora Johnson Partner, Life Sciences & HealthTech, Cyber, Privacy & Data Innovation

Washington, D.C.

See my bio

Practice:

Technology & Innovation Sector
Life Sciences & HealthTech
Cyber, Privacy & Data Innovation
Strategic Advisory & Government Enforcement (SAGE)

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Thora Johnson Partner

Washington, D.C.

Thora works with medical device, pharmaceutical, biotech and digital health companies, helping them navigate the increasingly complex patchwork of state and federal health privacy laws. One client described her to the Legal 500 as a “very practical” advisor providing “exceptional guidance” on health information privacy and HIPAA compliance matters.

Her breadth and depth of experience enable Thora to assist clients in harnessing the power of artificial intelligence and executing data-sharing arrangements, all while protecting health data. As a result, Thora spends much of her time counseling pioneering startups and high-growth companies on responsible innovation in healthcare and life sciences.

Thora brings extensive experience counseling clients, including Fortune 500 companies and brick and mortar providers, on the Health Insurance Portability and Accountability Act (HIPAA) and other state and federal health privacy and regulatory compliance regimes including:

Office of the National Coordinator for Health Information Technology’s interoperability and information blocking regulations
Centers for Medicare & Medicaid Service’s (CMS’s) interoperability and patient access regulations
Part 2 confidentiality requirements applicable to substance abuse records
State health information privacy laws
State consumer privacy laws with special controls for health data
Medicare/Medicaid compliance
Mental Health Parity and Addiction Equity Act (MHPAEA)
Genetic Information Nondiscrimination Act (GINA)
Affordable Care Act (ACA) compliance
Regulatory requirements of the Employer Retirement Income Security Act (ERISA), the Internal Revenue Code, HIPAA, and the ACA as they apply to employer health and wellness plans

Thora routinely helps companies and large employers prepare for and respond to privacy and security incidents involving health information. She also defends clients in government investigations initiated by the OCR, OIG, DOJ, FTC and State AGs, among others.