Crossbeam and Reveal Join Forces to Disrupt Go-to-Market Strategy

1 minute read | June.26.2024

Français: Orrick conseille Crossbeam dans le cadre de sa fusion transfrontalière avec Reveal

Crossbeam, a data-driven partner ecosystem company, has merged with Reveal to create “a best-of-both-worlds customer experience that includes a single unified data network.”

A cross-border Orrick team represented Crossbeam from offices in New York, Paris and other cities.

THE COMPANIES

Crossbeam is the leader in ecosystem-led growth, providing a comprehensive GTM platform for companies to automate account mapping, co-sell, and win bigger deals, faster.

Based in Paris, Reveal leverages the power of partners’ data to accelerate sales and win more deals.

More than 25,000 companies have adopted Crossbeam or Reveal to automate account mapping, share CRM data across their partner ecosystems and supercharge their go-to-market teams with partner data and relationships.

THE IMPACT

The combined company plans to create a single unified data network. This will allow the company to drive an innovative roadmap of products for all go-to-market teams that goes above and beyond today’s commoditized world of intent signals and workflows.

The combined network will represent the world’s largest repository of ecosystem data, a critical input to AI tools and copilots used by go-to-market teams.

THE TEAM

Josh Beser, David Schwartz and Patrick Tardivy led the team that advised Crossbeam. The team also included Jamie Kamen Baroff, Catherine Conners, Sarah Rachedi, Julia Apostle, Julien Barbey, Julien Beloeil, Chris Bulkley, Matthew Coleman, Katie Cotton, Tamir Debbi, Ariel Simmonds Durandisse, Pete Elias, Daniel Forester, Craig Falls, Jessie Gaston, Andy Gong, Lauren Guilford, Gilbert Harrold, Patrick Hubert, Malik Idri, Rami Kawkabani, Chek-Lhy Luu, Danielle Mangogna, Hanan Mazboudi, Christy Matelis, Maiten Le Brishoual, Mark Mushkin, John Narducci, Nadége Owen, Quitterie De La Poype, Michael Wiesner, Anna Humphrey, Shannon Yavorsky, Emma Zarb, Alyssa Wolfington, David Walder and Timothé Valognes.

LEARN MORE

Crossbeam announcement

Related Lawyers

Josh Beser Partner, Technology Companies Group, Technology & Innovation

New York

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D:+1 212 506 5000
E: [email protected]

Practice:

Technology Companies Group
Technology & Innovation
Life Sciences & HealthTech
Mergers & Acquisitions

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Josh Beser Partner

New York

Josh is a member of Orrick’s Technology Companies Group, representing high-growth technology companies and their investors in a range of corporate matters, including corporate and securities law, corporate formations, venture and growth capital financings, mergers and acquisitions, public offerings, and secondary offerings. Josh brings a unique perspective to working with founders and company leadership at venture-backed companies as they scale, often serving as the company’s primary outside counsel from early-stage financing through exit. He is especially skilled serving as outside general counsel to companies as they reach growth inflection points, often ranging from Series Seed to Series C and beyond, where business and legal issues tend to multiply and the experience of outside counsel with deep operating experience is particularly valuable. He is an integral part of the firm’s presence in New York and its commitment to tech & venture ecosystem in the region.

Josh’s clients include Misfits Market, Skims, Studs, Away, Crossbeam, Topline Pro and Earth Breeze. In addition, Josh regularly works with early-stage investors and venture studios such as TMV and 25madison.

Josh is a leader in the startup ecosystem in New York, as a founding member of TechGC in New York City, a mentor to growth-stage general counsels in collaboration with First Round Capital’s Fast Track program and since 2012, as a mentor to early-stage founders through ERA.

Before joining Orrick, Josh was a partner in the New York office of Wilson Sonsini Goodrich & Rosati. Prior to WSGR, Josh served as general counsel at Away, a direct-to-consumer travel brand twice named as one of Fast Company’s “Most Innovative Companies” and as one of Time’s “50 Most Genius Companies,” among other honors. At Away, Josh was a member of the executive team, served as corporate secretary, and built and led teams in a wide range of operational functions, including information security, real estate, and global trade. Josh built and implemented Away’s legal strategy and infrastructure at scale and led Away’s legal team through substantial revenue and headcount growth, international sales, operations and retail expansion, Series C and Series D financings, growth-stage debt financing, liquidity transactions, global intellectual property development and brand protection programs, public company readiness, and executive transitions.

David Schwartz Partner, Capital Markets, Corporate Governance

New York

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D:+1 212 506 5038
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Practice:

Capital Markets
Corporate Governance
Mergers & Acquisitions

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David Schwartz Partner

New York

David is recognized as a trusted advisor who delivers valued execution and results.

BTI Consulting has ranked David as a Client Service All Star.
Chambers has ranked David for his M&A work, with clients noting he is “on top of cutting-edge trends and ideas", "proactive, engaged and personable", and possesses a “depth of legal expertise” and “creative solutions to thorny problems” that “make him our go-to."
Legal500's US M&A Powerlist has featured David, with clients noting he "is an incredible relationship partner. His dedication to understanding our business and our ways of working is complimented by his proactive approach to providing innovative solutions and ideas."

Patrick Tardivy Partner, Mergers & Acquisitions, Private Equity

Paris

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Practice:

Energy & Infrastructure Sector
Mergers & Acquisitions
Private Equity
Infrastructure
Energy
Real Estate
Capital Markets

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Patrick Tardivy Partner

Paris

Patrick advises French and international companies and investors on all aspects of corporate law in the context of acquisitions, disposals, mergers, reorganizations, including business carveouts and strategic alliances.

Patrick is particularly active in the energy and infrastructure fields as well as the tech sectors, working alongside investment funds, French and foreign groups, on both domestic and cross border transactions. Patrick also has significant experience in M&A projects with a focus in the real estate sector where he acts as lead counsel on high-profile transactions.

Recognized by the major international ranking guides, Patrick is valued by his clients for his "business sense is exceptionally useful; he knows our business model and what we are capable of achieving. There is a mutual sense of trust" (Chambers Global 2024). “Patrick has an impressive work force. It strives to always be innovative at the service of its customers in order to make them benefit from the latest market trends (W&I insurance for example)”. (Legal 500 EMEA 2023).

Prior to joining Orrick in 2016, Patrick was a partner in a Magic Circle law firm.

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