Beth Goldman

Partner

San Francisco

Beth M. Goldman, a partner in Orrick’s San Francisco office, is a member of the Intellectual Property Group. Her practice focuses on trademark and copyright law, licensing, Internet law and advertising clearance.

She has been assisting clients in the selection and creation of brands, as well as their protection, for more than 20 years. Her experience includes worldwide prosecution and policing of trademarks, dispute resolution, UDRP proceedings and litigation before the Trademark Trial and Appeal Board. Her clients cover a variety of industries, including alternative energy, biotechnology, clothing, computer services, consumer products, credit card services, food and beverages, medical equipment, pharmaceuticals, software, and telecommunications.

She has spoken on trade dress for the Practising Law Institute on intellectual property, and on domain name and other issues for the International Trademark Association. She has served on various INTA committees.

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D: +1 415 773 4580
E:[email protected]

Address:

The Orrick Building
405 Howard Street
San Francisco, CA 94105-2669
United States

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Practices

Admitted In
- California
Court Admissions
United States District Courts
- Northern District of California
Education
- University of California, Berkeley, Ph.D., English Literature and Language
- University of California, Berkeley School of Law, J.D.
- State University of New York, B.A., magna cum laude
Externships
- Externed for the Hon. Otto Kaus of the California Supreme Court in 1983
Honors
- Named a leading practitioner in the "Guide to the World's Leading Women in Business Law" by ExpertGuides (2013)
- Named among the BTI Consulting Group's 2002 Law Firm Client Service All-Star Team, based on a survey of client service and satisfaction
- "Trademark Insider Award" for her U.S. trademark activity by NameProtect in 2003 and 2004
- Listed for trademark work in WHO'S WHO LEGAL's 2009 California directory
- Recognized as one of the "World's Leading Lawyers" for trademark law in Legal Media Group's Expert Guides
- Listed for trademark in The World's Leading Trademark Professionals 2012 (World Trademark Review 1000)
- Ranked in California for Prosecution and Strategy by the World Trademark Review 1000 (2022)
- Recommended by The Legal 500 USA for Trademark Non-contentious (2021)
Memberships
- American Bar Association
- Intellectual Property Section, State Bar of California
- Association of Business Trial Lawyers
- Bar Association of San Francisco
- Chair of the Trade Dress Image Library Subcommittee of the Online Reference Committee, INTA (2012-2014)
Speeches
- "Litigation Alternatives and Hot Topics in the U.S. and Abroad," Fundamentals of Trademark Law in the Global Marketplace, Practicing Law Institute, July 2017
- IP and the Internet Conference, "Social Media Takedowns," State Bar of California, September 2016
- "From Dot Coms to 'Not Coms': Protecting Marks, Enhancing Brands, Valuing & Transferring Rights," The State Bar of California, April 2015
- "Trademark Infringement: Demonstrating Irreparable Harm to Obtain an Injunction, Navigating Inconsistent Court Treatment, Proving Harm With and Without Survey Evidence," Stafford Publications, January 2015
- "IP Trademark, Copyright & Licensing Counsel Forum 2014," ALM, October 2014
- "Litigation Alternatives and Hot Topics in the U.S. and Abroad," Fundamentals of Trademark Law in the Global Marketplace, Practising Law Institute, July 2014
- "Litigation Alternatives and Hot Topics in the U.S. and Abroad," Fundamentals of Trademark Law in the Global Marketplace 2014, Practising Law Institute, July 2014
- "The Basics of Trademark and Copyright Law," Understanding IP Law for In house Counsel & Non IP Lawyers, Bridgeport Continuing Education, December 2013
- "IP Trademark, Copyright & Licensing Counsel Forum 2014," ALM, October 2013
- "Foreign Trademark Filings," Practical Strategies in International Trademark Filing Webinar, The State Bar of California, International Law Section, August 2013
- "Litigation Alternatives and Hot Topics in the U.S. and Abroad," Fundamentals of Trademark Law in the Global Marketplace 2013, Practising Law Institute, July 2013
- Roundtable on WIPO Trademark Registration Strategies and Updates from Geneva, The State Bar of California, March 2013
- "Special Issues in Copyright and Trademark Law," IP Issues in Business Transactions 2013, Practising Law Institute, February 2013
- "Litigation Alternatives and Hot Topics in the U.S. and Abroad," Understanding Trademark Law in the Global Marketplace 2012, Practising Law Institute, July 2012
- Panelist at the 2nd Annual Madrid Protocol Seminar, State Bar of California IP Section and International Law Section, February 2012
- "Hot Topics, Recent Cases & Litigation Alternatives," Understanding Trademark Law in the Global Marketplace 2011, Practising Law Institute, July 2011
- "Handling Complex Prosecution Issues," Host of INTA Roundtable, April 2011
- "International Law Committee In-Person Roundtable: WIPO Trademark Registration Strategies and Updates from Geneva," The State Bar of California, November 2010
- "Policing Trademarks on the Internet and the Web 2.0," Host of INTA Roundtable, January 2010
- "Breaking Up Is Hard To Do - The Ethics of Trademark Client Disengagement," AIPLA 2009 Spring Meeting, May 2009
- "Intellectual Property for Business Lawyers," CEB presentation, May 2009
- "Proper Trademark Use," Host of INTA Roundtable, February 2009
- "Internet Domain Names: A Trademark Practitioner's Point of View," Host of INTA Roundtable, April 2008
- "Trademark Dilution Act," Host of INTA Roundtable, April 2007
- "Developments in Fraud Upon the U.S. Patent and Trademark Office," Host of INTA Roundtable, April 2006
- "Legal Issues Related to Advertising," Annual presentation to AAAA Northern California Institute of Advanced Advertising Studies, 1999 through 2006.
- "Trademark Enforcement and Pre-Litigation Strategies," Host of INTA Roundtable, October 2004
- "A Comparison of CTM and Madrid Protocol TM Applications," Host of INTA Roundtable, January 2004
- "Protection of Famous Marks in North America," Moderator for INTA Annual Meeting Table Topic, May 2003
- "Business Law Recent Developments," CEB presentation, March 2003
- "Complexities of Multi-Jurisdictional Protection," INTA Basics of U.S. Trademark Law Forum, February 2003
- "Unconventional Trademarks," Host of INTA Roundtable, October 2002
- "International Trademark Prosecution: Considerations and Tactics for U.S. Filers," Host of INTA Roundtable, September 2002
- "Trade Dress," Continuing Education of the Bar presentation, May 2002
- "Trade Dress," SFIPLA Presentation, April 2002
- "Trade Dress," Practising Law Institute presentation, November 2001
Publications
- Co-author, "Offensive But Not Unregistrable: Fed. Cir. Alters TM Law," Expert Analysis, Law360, January 2016
- Co-author, "Proving Harm in Trademark Cases Post-Herb Reed," Expert Analysis, Intellectual Property, Law360, April 2014
- Co-author, "New Trademark Clearinghouse an Important Tool for Trademark Owners as New Generic Top-Level Domains Prepare to Launch," March 2013
- Co-author, "Seeing Red: When It's a Trademark and When It's Not," October 2012
- Co-author, "ICANN Publishes List of Applications in gTLD Expansion Program," July 2012
- Co-author, "The Fourth Circuit Says, 'Not So Fast,' to Google and Revives Rosetta Stone's Direct and Contributory Trademark Infringement and Dilution Claims in Closely Watched AdWords Case," April 2012
- Co-author, "The Latest (And Greatest?) Case In The AdWords Saga," Expert Analysis, Intellectual Property Law 360: Litigation, Policy & People News, August 2011
- Co-author, Trademark Section, Antitrust Counterattack in Intellectual Property Litigation Handbook, American Bar Association, April 2010.

Beth Goldman

Beth M. Goldman, a partner in Orrick’s San Francisco office, is a member of the Intellectual Property Group. Her practice focuses on trademark and copyright law, licensing, Internet law and advertising clearance.

Insights

Ten Facts about the USPTO’s New Expungement and Reexamination Proceedings

Snapping the Circuit Split: The Supreme Court Brings Back Romag Fasteners Inc. v. Fossil, Inc., et al., and Finishes the Job

News

World Trademark Review 1000 Names Orrick as a Top Trademark Practice in the US

World Trademark Review 1000 Names Orrick as a Top Trademark Practice in the US